Dating Sunday: EliteSingles Says January 5th is the Ideal Day to be Online Dating

Premium dating site EliteSingles says that, in 2020, the 5th of January is the ideal day to try online dating. Why? Because it’s the first Sunday in January, aka ‘Dating Sunday,’ and it’s expected to be the busiest day of the year for the online dating world.
  • January 5th (Dating Sunday) is predicted to be EliteSingles’ busiest day of 2020
  • The site predicts large spikes in the numbers of messages sent and conversations held
  • The busiest part of the day is forecast to be between 9 and 12pm local time
  • Dating Sunday 2019 saw a 21% increase in members online and a 40% boost in online activity

Dating site EliteSingles has predicted that the 5th of January 2020 will be the ideal day for singles to try online dating. The dating site is forecasting their busiest day of the year, anticipating that their members will send an increased number of likes and messages and have an above-average amount of conversations.

While this is envisioned to take place throughout the day, the peak of the frenzy is likely to be in the late evening, with numbers anticipated to be at their highest between 9 and 12 pm.

In the online dating world this first Sunday in January is often the busiest day of the year, leading to it earning the name ‘Dating Sunday.’ 2020 won’t be the first year that EliteSingles has been part of the Dating Sunday trend - the same day in 2019 also saw a sharp uptick in member activity, with a 21% boost in members online and an almost 40% rise in all other online actions.

Dating Sunday Uplift 2019
Active users online: +21%
Messages sent: +38%
Smiles sent: +40%
Conversations held: +44%

Why would the first Sunday in January be such a popular day to get online? EliteSingles CMO Luciana Telles explains that it comes down to perfect timing. “Dating Sunday falls during a time period when singles are extra-motivated to look for online connections.

It’s the first weekend after New Year’s Eve, which means that people have not only set themselves New Year’s resolutions, they’ve had a few days to think about how to put them into practice. Additionally, it’s about 6 weeks out from Valentine’s Day, meaning that singles who spark something on the 5th of Jan have plenty of time before the 14th of Feb to find a date”

Luciana adds “Singles should also remember that, while Dating Sunday is traditionally EliteSingles’ busiest day, member activity tends to stay higher than average right through to Valentine’s Day.”

You can find out more about this study in our in-depth article

Press Contact 
Sophie Watson | EliteSingles PR Manager | press@elitesingles.com

About this Data
Dating Sunday 2019 statistics based on comparing EliteSingles user activity on 01.06.2019 (Dating Sunday 2019) to average EliteSingles user activity from 12.06.2018-01.05.2019. All data used is anonymous and cannot be traced back to the original user.

About EliteSingles
Launched in 2013, EliteSingles is designed for successful single professionals seeking a committed, fulfilling long-term relationship. EliteSingles is part of Spark Networks SE, one of the global leaders in online dating. Operating in 80 countries and supporting 25 languages, Spark Networks has headquarters in Berlin, and offices in New York and Utah.