Isolation Icebreakers: Mentioning Home Office Could Get You 85% More Online Dating Messages

For singles in isolation, digital connections are more important than ever. And a new EliteSingles study of 300,000 people has discovered the dating profile phrases that can get self-isolating singles more attention online.

  • Staying home is attractive: Profiles containing the words ‘home office’ or ‘working from home’ get 85% more messages than the average profile
  • Isolation is intriguing: Profiles with ‘isolation’ or ‘isolating’ get 49% more messages
  • Dogs vs cats: Profiles that mention dogs get a 110% boost in average messaging volume. Cat mentions bring a 97% boost.
  • The hottest isolation hobbies: Other messaging boosts come from mentioning popular lockdown trends like jogging (+63%), gardening (+59%), streaming (+48%), and baking (+33%).

To find out which profile phrases can get singles more attention online, dating site EliteSingles looked at anonymous data from a sample of 300,000 singles active on the platform during March.

They scraped profiles for certain words, and then looked at the average volume of incoming messages received by profiles with those words. By comparing this to the site average, the EliteSingles team discovered that profiles mentioning these isolation trends see a significant boost in messaging volume.

It’s good news for those stuck at home in isolation. Profiles that contain the words ‘isolation’ or ‘isolating’ get 49% more messages than the average profile. If singles are working while isolating, that’s even better: profiles with ‘home office’ or ‘working from home’ see an 85% message increase.

Those who have had online meetings know that pets are everyone’s favorite home office co-workers, and the study showed they can liven up online dating too. Profiles that mention the word ‘pets’ see 51% more messages than the average profile. Getting specific is even more beneficial: profiles with the word ‘dog’ get a 110% uplift in messaging volume, while those with the word ‘cat’ see a 97% increase.

Finally, the study showed that taking up a new isolation hobby isn’t just social media fodder. It’s worth adding to your dating profile too. The hottest hobby to mention is (solo) ‘jogging’, with a 63% boost. ‘Gardening’ is next with a 59% increase, ‘streaming’ brings a 48% uplift, and ‘baking’ clocks in at 33%.

You can find out more about this study in our in-depth article on isolation icebreakers

Press Contact
Sophie Watson | EliteSingles PR Manager | press@spark.net

About this Data
Messaging statistics from 300,000 randomly selected users active on www.elitesingles.com during March, 2020. All data used is anonymous and cannot be traced back to the original user.

About EliteSingles
EliteSingles is designed for successful single professionals seeking a committed, fulfilling long-term relationship. EliteSingles is part of Spark Networks SE (NYSE American “LOV’’), one of the global leaders in online dating. Operating in 29 countries and supporting 15 languages, Spark Networks has headquarters in Berlin, and offices in New York and Utah.

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