Vegan Romance: Veggie Singles Get 73% More Attention Online
In the last few years, plant-based diets have gone from hippie quirk to mainstream craze. Not only did the likes of The Economist and Forbes declare 2019 'the year of the vegan', it seems like every week there is a new innovation in terms of meat-free meat, or another fast food chain debuting a veganized version of a much-loved signature dish.
This vegan romance shows no sign of slowing, which for us as a dating site begs the question: does this trend towards vegan celebration extend to online dating?
Mentioning Veganism Gets You More Messages Online
To find out how mentioning veganism or vegetarianism can affect your love life, our EliteSingles research team looked at anonymous data from a random selection of 237,000 registered members in the UK and the USA.1
We then scraped these members' profiles for mentions of three vegan-related words ('vegan', 'vegetarian', and 'veggie') and looked at the average number of messages that profiles with these words received from other EliteSingles members. By comparing this figure to the average number of messages received by members overall, we were able to spot a clear trend - mentions any of these words go hand-in-hand with a increase in messages received.
In fact, profiles containing any of the words 'vegan', 'vegetarian' and/or 'veggie' get 73% more messages than the average.
Vegan vs Veggie vs Vegetarian: What Term Gets the Most Messages?
So which of these terms is the most popular? The study revealed that, while the term 'vegan' gives a significant message boost (50% above the average), it's 'vegetarian' that is the supreme winner, boosting message rates to 108% above average. 'Veggie' sits in the middle, coming with an 62% boost in messages received.
Incoming Message Increase:
All 'vegan' words combined: +73%
Vegans Are Still Reluctant to Dish the Details
This will come as welcome news to the vegans and vegetarians who have prevously been worried about disclosing their eating habits in their dating profile for fear of rejection.
It's no small percentage who've been thinking this way: in a September 2019 study from EliteSingles, 62% of vegans and 55% of vegetarians said they don't mention their diets in their dating profile, agreeing with the statement ''I think it could scare off potential partners''.2
The results from the data dive show that it might be time to put these fears to rest. A 73% boost in online attention suggests that, far from putting people off, sharing your veggie beliefs with other online daters can actually be enticing.