A chat with EliteSingles’ Relationship Psychologist, Zoe Coetzee
We sat down with her to get the scoop on how she arrived in the dating industry, why she enjoys supporting people find love, and how you can make a success of online dating.
Hi Zoe, can you tell us a little bit about your background?
Hi there, of course. Before becoming EliteSingles in-house relationship psychologist I received a post-graduate degree in Psychology in 2013. I then gained experience working in the field of interpersonal relationships for the last several years. I have approached relationships from a range of different perspectives – research, writing, consulting, and working in relationship management.
I’m interested in the dynamics that generate successful relationships, and I aim to support people in finding practical ways to improve their relationships and quality of life. Before studying psychology, I also obtained a honors degree in communications, and I’ve long been fascinated by the ways people communicate and the influence that these patterns have on interaction.
What does your role entail at EliteSingles?
I research relationship dynamics, advise on positive ways to develop good relationships and what we can learn from our negative relationships. I am influenced by the field of Positive Psychology, and often choose that approach to inform my approach. My work encompasses both writing articles and conducting unique studies about single life, online dating, and issues relevant to building relationships.
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What drew you to work with EliteSingles?
EliteSingles focuses on serious relationships, an ideal that resonates with my field of interest. I was motivated to work in direct contact with people searching out meaningful relationships and support the wider circle of singles that one is exposed to in the world of online dating. At the end of the day, I want to help people succeed in living their best lives, finding love and creating happiness along the way!
Why online dating?
Moving into online dating has been a natural progression for me as the field is rapidly expanding and fast becoming one of the most popular contact and communication points in our society. Today, people also turn to the internet when they're looking for dating advice. Being fascinated with human interaction, online dating feels like the epicenter of modern romance. Getting involved was an exciting an opportunity, and logical next step for me.
One of the aspects I love about working in online dating is that it reaches out to a wide audience. It’s not just the 18-25 year old demographic, but actually the 50 plus age group that is also rapidly growing. Supporting individuals who are hoping to fall in love for the first time – and those who are a little older and wiser – is an incredibly engaging position to be in. It’s amazing being able to offer such a wide scope of advice to people that are looking for it.
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