Embracing World Kindness Day Can Help You Find Love
Kindness is America's Most-Wanted Partner Trait
It's clear that kindness matters. Studies have shown that kindness benefits ourselves and others - being kind can improve the length and stability of our relationships,1 increase our sense of well-being and decrease misery,2 and make us feel more optimistic and connected to the world.3 Kindness is also getting its dues, with November 13th dubbed 'World Kindness Day' and celebrated around the world as a day to just be kind to each other.
Now, there's a new reason for singles to embrace kindness: it can also make you more attractive! Our latest anonymous user study shows that Americans are actively looking for kind partners. In fact, of all the partner traits out there, kindness is the most wanted quality of all.
To find this data, we took a random, anonymous sample of 250,000 EliteSingles members who registered with our platform before September 2019. We then looked at how singles in each state ranked various partner traits.
The study revealed that kindness is the most popular partner quality in America; ranking as the most-wanted trait in 20 states plus Washington DC, and as a top-three trait in a further 25 states. In fact, the only states where kindness is not a top-three trait are Delaware, Iowa, Mississippi, Nebraska, and North Dakota - and in most of these, kindness comes in fourth place.
States Where Kindness is the Most-Wanted Trait
- New Mexico
- New York
- Rhode Island
- South Carolina
- and Washington DC
Don't see your state listed? Try here: the number one partner trait in your state!
The Cities Where Kindness Matters the Most
As well as looking at desired partner traits on a state level, our study discovered the cities with the highest percentage of singles wanting a kind partner. If you're a kind person seeking love, and you live in California, you'll be delighted with the results: not only is Mountain View, CA home to the most kindness-seeking singles in the country, Californian cities account for SIX of the top 10 places on the list. Clearly, in California, kindness is king.
Cities Where Singles Most Want a Kind Partner
- Mountain View, CA
- Cambridge, MA
- Thousand Oaks, CA
- Long Beach, CA
- Laguna Niguel, CA
- Redmond, WA
- Palo Alto, CA
- Minneapolis, MN
- Vienna, VA
- Danville, CA
Women are Especially Interested in Kindness
The study also showed that much of America's craving for kindness is driven by single women. The overall figure might have 20 states plus DC ranking kindness at #1, but single women are much more enthusiastic. In fact, in 36 states (and DC), women rank kindness as the one thing they most want in partner. Additionally, in 47 states (all but Mississippi, Nebraska, and North Dakota), women have kindness as a top-three pick, while in all 50 states women list kindness in their top five.
So what do single men think about kindness? Although men in DC rank kindness in the top spot, men in the rest of America tend to place traits such as openness and adventurousness in first place. That's not to say that men dislike kindness - they still value it, just not as strongly as women. It might not be #1, but in 25 states men have kindness as a top-three partner trait. Furthermore, in 49 states it's a top-five trait, with Delaware the sole exception.